An influencer is simply someone who has influence over other people's buying decisions. In other words, it's someone who has the influence, authority, and trust of, a certain group of people, and influencer marketing then is when a brand makes use of influencers to turn prospective customers into buyers or to create brand awareness.
Why does it work?
In the words of marketing genius, Seth Godin said it so well “People do not buy goods and services. They buy relations, stories, and magic.”
We as humans have a need to connect and to feel part of a community. We trust people more than we trust brands.
Influencer marketing works because of the TRUST that the influencer has gained with his / her followers. People love to be reassured about their purchase decisions.
The difference between traditional media and influencer marketing is simply that traditional media wants to tell us what we should do while an influencer tells us what...
Leaders are creators. Followers are consumers. Which one are you?
Social media demands of us to create valuable, authentic content that will resonate with our followers and make an impact in the world. If, and only if you do this, you will be rewarded greatly in terms of exposure.
Your message will be heard and seen by people who have been waiting for someone like you, your product or service. Is this not what we all want at the end of the day? For our brand to be out there, so that we can make a bigger impact with our message, product or service and, in turn, increase our revenue.
So how do we start creating valuable content?
We have become so obsessed with consuming content, trying to fit in and trying to break the social media code that we have lost our authenticity, the one core thing that is needed for humans to connect to each other. We need to start creating from the inside out instead of creating content from what we see outside.
Remember when you were a kid, or...
2021 could not have arrived soon enough and I think we all shared a huge sigh of relief when it did! At the same time though, I had these somewhat mixed feelings of uncertainty on the one hand and excitement for what it may hold for me and my business.
2020 is gone like it never existed and now only stats and figures remain of what will be the most life-altering year of our lifetime.
We now find ourselves facing off against 2021, not really knowing what to expect, but we will not be the victims here. We need to start holding ourselves accountable and start asking ourselves the right questions in our life. Difficult questions, questions that will sometimes make us uncomfortable but this is the thing, the quality of questions we ask ourselves will determine the quality of our lives both personal and professional.
It is therefore so important to ask the right questions and in this blog, I am going to help you with a few of those that will inevitably result in you...
Wie van julle het al die nuwe Netflix documentary The Social Dilemma gekyk?
Dit is ‘n ongelooflik insiggewende produksie. Ek wil nie te veel weg gee nie, dit is nogal dramaties en hulle maak staat op onkunde, maar die van julle wat dit al gekyk het, het seker, nes ek, baie groot geskrik.
Die dokumentêr is gemaak deur Jeff Orlowski en die geselskap sluit voormalige werknemers en ontwikkellaars van Google, Facebook, Instagram, Reddit, Twitter ondermeer in. Die inhoud fokus op verskeie “dilemmas”wat sosiale media vir die hede, en veral vir die toekoms in hou.
Hulle vertel hoe die platforms dikwels onwetend, aanvanklik, en later doel-bewus aangewend is om mense te manupileer en hulle swakhede uit te buit. Tiener dogters is ‘n uitsonderlik kwesbare groep. Ek het 3 dogters en dit was regtig weereens ‘n herrinering aan hoe magtig tegnologie is.
Hulle vertel ook van die alombekende ALGORHYTHM. Die algoritme is ‘n AI, of kunsmatige intelligensie stelsel...